As far as I know, this is a first. Universal has just released the first nine minutes of Serenity on the Web in high quality full-screen streaming format (if your Internet connection is up to the task). They assume (correctly I think) that if you see the beginning, you'll want to see what happens later in the film. Clearly they want this film to succeed. I've never heard of a studio releasing a portion of a film online just 7 days after its release! Watch it here.
Keep in mind that this sequence is a lot of serious exposition/action. There's a whole lot that's funny about Serenity as well. (In fact, the "funny" starts right after this clip ends).
Hopefully this will pay dividends at the box office this weekend.
--Tinfoil out
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